I leverage a decade of experience in tech journalism to craft resonant messaging for your B2B brand.
I’m all about helping your customers see themselves using your products — and winning.
With a background in advertising and journalism, I’ve spent years covering tech brands and devising media properties to reach global audiences.
That informs my approach to crafting benefit-led, outcome-oriented content that addresses your audience’s jobs to be done.
If you’re a B2B tech brand looking for:
- Compelling demand generation content
- Expressive product marketing copy
- Remarkable owned media properties
- Customer-focussed sales enablement material
I’d love to work with you on your next content project or GTM motion.
Services
I combine a journalistic approach with audience research and marketing chops to develop a range of content properties for your brand.
Landing pages
For product launches and campaigns
Videos
Product demos, promos, and guides
Blog posts and resources
Support guides, best practices, and more
Social media strategy
Thought leadership and audience engagement
Product and feature guides
Highlight what makes your product great
Product launch campaigns
Get off the ground with momentum to spare
Case studies and customer stories
Showcase your products enabling success
Drip campaigns and nurture sequences
Level up your marketing automation and keep users coming back for more